Ian started out as a lighting engineer and guitar tech, he moved on from there to then work in technology and media his whole life. From the dawn of consumer satellite television to the birth of mobile media, Ian has driven some of the most important innovations, that have gone on to become industry standards. He also counts himself lucky enough to haved worked with all the major Hollywood studios and most of the major record labels.

In 2014 he suffered a brain haemorrhage and subsequent breakdown. It took nearly 2 years for him to recover fully. Music and in particular the sound of the North West was integral in that recovery.

Since then Ian formed a company which has gone on to become very successful, and now puts him in a position to be able to put something back to the music scene that became key in his path back.

Ian is the main AV creative behind The Weasel Kings a world inspired EDM band, who play real instruments when gigging. Additionally he also fronts The Band of Wandering Thieves, a high energy Balkan and Turkish gypsy music band.

Sean started working in the music industry as a stage manager for the NEC. He then went on to work in a ticketing agency, where he and Ian first met. This has continued until this day with him managing artist direct ticketing with some of the biggest names on the planet.

Sean brings a unique and highly pragmatic approach to dealing with artists, and venues. He provides backup to Ian when needed, and is a valued member of the small but perfectly formed Analog familiy.

Sophie worked with Ian as his head of design for a number of years, in a mobile media company that launched some of the biggest services for companies such as Samsung, Sony and Nokia. She also worked closely with the major Hollywood studios designing key marketing mobile websites to support the launch of key movies.

Sophie recently returned from Shanghai, where she had been designing educational software. She brings a global knowledge of design, and the nuances of each country and culture. From bold and beautiful to slick and polished, Sophie is adept in whatever style is required.